Gucci Museum in Florence

The Gucci Museum

The Gucci Museum in Florence was inaugurated in 2011 on the occasion of the 90th anniversary of the eponymous fashion house.
It tells the story of the Italian fashion and leather goods manufacturer, from its early start in the city of Florence to the global biggest-selling Italian brand that it is today.

The museum is located in the historic Palazzo della Mercanzia (Palace of the Merchandise) in Piazza della Signoria.